Among the different kinds of websites, eCommerce portals are the most complex to optimize. Reasons range from the huge number of pages present in these websites to limitation in textual content. However, if you know definite tricks, ecommerce websites can be optimized very effectively.
Content: With ecommerce websites, content is usually found in the variety of product descriptions. Never overlook the significance of product descriptions for your ecommerce site. Search engine spiders do not read images as well as they read text. It’s also a good idea to optimize the product descriptions for your target keywords. Product names Titles or names of the products listed on each page offer good range for SEO. Be sure to use commonly searched terms along with the product name. For example, if you present a beautiful Blue colored Saree in your store, you get better outcomes if you use “blue-white dress” as the product name instead of “Blue Saree” because more people are likely to use red, black or black-yellow when they search for a Saree of this color.
Navigation: Website navigation is a significant component of SEO. So, you need to categories your products based on different categories and make them easy to locate on the website. Avoid using a lot of sub-pages and make sure that all categories can be accessed from the main page.
Google Places submit your business to Google Places. This is a local geography based search. Optimizing on the location is a great SEO ruse. You can give in features about your business and optimize by using the right keywords so that your website twists up in local searches.
Social media: Connect with target clients on social media and share links to your website on appropriate communities. On your website, create fascinating write ups about the products, and promote sharing by including calls to action and prominent social media icons. Sharing adds dynamism to your website, and helps it rank better.
SEO Best Practices for ecommerce Websites : Never copy a product description, not even from the manufacturer’s website. Keep it original, exclusive and very interesting. This applies for titles as well. Also, make sure that content is not photocopied from one page to another. Review pages are active in nature because of the comments and feedback posted by users. Since search engine spiders like dynamic websites, make sure that you do not forget to add review pages to your ecommerce store. Do not abandon the importance of keyword in the URL of your website. Always keep in mind that SEO interprets to better business, multi-fold increase in profitability and a persistently increasing customer base.
